Top 5 iOS App Development Trends to Follow in 2020

IOS is one of the most demanded mobile development platforms in the market. The figures speak for themselves: there are 193 million iPhone users, more than 20 million iOS developers, and over 2 million apps in the App Store. According to Statista, global mobile app revenue is expected to reach  $581.9 billion by 2020 and $935.2 billion by 2023. Moreover, the biggest updates and innovations are usually released on iOS first before they appear on other platforms.


As you can see, it’s crucial for developers to keep an eye on the latest iOS trends to create innovative apps that would outpace their competitors. In this article, we’ve handpicked top 5 iOS app development trends to follow in 2020.

Top 5 iOS Development Trends in 2020



  • Augmented Reality 


AR is one of the most promising trends of 2020. During the last several years, market players were obsessed with such mobile AR games as Pokemon Go and Neyon Clash. Nowadays, AR is not only all about games it is implied in marketing, retail, healthcare and other areas providing better customer experience and generating more revenue for the businesses. 


Let’s have a look at several examples of the AR application in different industries: 


  • IKEA uses AR technologies to let the customers place 3D models of furniture and even entire room sets into their homes via the app.


  • Snapchat and Instagram provide animated masks that imitate users’ facial expressions.


  • Wanna Kicks offers users to try on tons of sneakers without leaving their homes. Users can select any pair of sneakers, check how it looks like in real life and make a decision on the purchase. 


  • iOnRoad is a real treasure for drivers. The app allows monitoring traffic, detecting vehicles, alerting drivers in case of danger and finding a parking place. 


There are also innovations in ARKit — the largest AR platform. The latest version of ARKit has been launched in June at WWDC 2020. ARKit 4 brought such innovations as face tracking, depth API and improved object placement. 



  • Artificial Intelligence 


AI remains to be a dominating trend in the IT market that heavily affects many industries. The most common example of AI technologies is that social media show relevant content based on users’ preferences. According to the latest research of International Data Corporation, revenue for the AI market is expected to reach $156.5 billion which is 12.3% more than in 2019. AI software generates most of the revenue — $120.4 billion. 


The most popular applications of AI among different fields:


  • Spotify offers tracks and artists according to users’ preferences. The service may also create a personal playlist for each user based on his favorite artists, bands and genres. 


  • ELSA uses speech recognition technology and generates dialogues to help users improve their English pronunciation. This personal English tutor also provides instant feedback on every sound the user makes. 


  • Calorie Mama AI helps users plan their meals and counts calories automatically by taking photos of their food. The users’ meals can be categorized into vegetables and fruits, meats, grains and beverages. 


A virtual assistant Siri will also become more intelligent as AI is about to make her answers more precise and accurate. In 2020, Siri will analyze users’ activity more thoroughly and provide them with more relevant suggestions. 


  • Internet of Things (IoT)


IoT refers to all the physical devices that are connected to the Internet capturing and analyzing data. Every object connected to the Internet can become an excellent example of an IoT device from an electric kettle to a self-driving vehicle. IoT simplifies our daily routine and continues growing rapidly in 2020. Statista suggests that the market of IoT technologies will reach $1.6 trillion by 2025. 


The examples of successful IoT applications include::


  • Triton Sponge is an app designed for operating rooms that can control the patients’ blood loss. The app uses algorithms to analyze images of sponges to estimate blood loss during the surgery. 


  • Agriculture may benefit from IoT technologies to explore and improve food production. The IoT system can control the water usage for plants and soil. Based on the gathered data, the system decides whether the soil needs fertilization or not. 


  • IoT uses smartphones to provide retailers with an enhanced way of communication with customers to improve their shopping experience. It is possible to track customers’ paths in stores, identify how much time they spend on each page and place the items the store needs to sell faster on these pages. 



  • User-friendly Apple Pay


Financial transactions are getting easier day by day. The statistics claim there are 441 million Apple Pay users. There is no need to use cash or carry tons of cards to make a payment since all your finances can be controlled via your smartphone.


To make transactions even more convenient, Apple released a Mobile Wallet app for iOS users. It can be used for any type of payments: booking tickets and hotel rooms, ordering food delivery, online and offline shopping. The main point is that security has been enhanced which is essential when we talk about financial operations. The fact that users don’t need to save the details of their credit cards makes the process of payment safer and smoother.  



  • Chatbots 


Customers require constant support in the form of reactions to their requests. Chatbots may come in as a huge help for businesses and customers since companies save finances in customer service, while clients may get really useful piece of advice from a bot. According to chatbot statistics, 47% of customers are willing to purchase items with the help of chatbots, so this trend is likely to grow in 2020.  


Here are the most successful examples of how chatbots can be applied to benefit your business:


  • Starbucks’ Barista Bot is an app where the customer places an order with the help of a bot. Users just need to pick the meal, coffee, coffee shop location and pick up the order. No need to stay in long queues and put up with misspelled names on the cups!


  • Lidl, one of the biggest retailers in the UK, has AI-powered Winebot Margot which can suggest a wine match for a certain food. The bot considers the prices the user wishes to pay and comes up with the best alternative. Margot may also entertain users with a fun quiz about wine and speak with customers in a light friendly manner. 


  • Madison Reed’s bot Madi is a real treasure for people who love to dye their hair. Madi is like a personal colorist available 24/7 that is always ready to give a valuable piece of advice. Users communicate by texting but it’s also possible to download a selfie and get recommendations based on the hair condition. 


Now when you are aware of the hottest trends dominating the app development industry, you understand that in order to stay on top, developers have to keep an eye on all the innovations.


An innovative app begins with an outstanding idea, so if you have one, you are one step closer to your dream app. Choose your development partner, tell your product idea and revolutionize the industry with a brand-new solution!

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